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      <g:title>Storycraft [Digital Download]</g:title>
      <g:description>&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;If you&amp;#39;re chasing funding, launching something big, or just trying to get people to give a damn about your work – you need to tell a good story.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Most organisations can&amp;#39;t. They lead with the boring bit, or mistake a timeline for a narrative. They assume facts speak for themselves. And then they&amp;#39;re shocked when the pitch falls flat or nobody makes it past their homepage.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;At &lt;/span&gt;&lt;a href="https://firesideagency.com.au/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"&gt;Fireside Agency&lt;/a&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;, we have decades of experience teaching people how to tell stories that stick. We&amp;#39;re the comms agency for people suspicious of comms agencies – magazine makers, brand builders and comms strategists who&amp;#39;ve helped everyone from global organisations to grassroots campaigns. We know what makes people stop and listen – then what makes them act.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;This handbook distils all of that into something you can use.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Across 30 human-written pages, you&amp;#39;ll learn the psychology of what makes people lean in, three of the storytelling frameworks we use to turn attention into action, and the tips, tricks and rules of thumb we&amp;#39;ve gleaned from decades of making things people can&amp;#39;t put down.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Whether you&amp;#39;re a founder building a brand, a leader chasing funding, or an advocate trying to mobilise support for a cause, this guide will help you tell stories that land.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;Start telling better stories.&lt;/strong&gt;&lt;/p&gt;</g:description>
      <g:price>10.00 AUD</g:price>
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      <g:title>Storycraft [Physical]</g:title>
      <g:description>&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;If you&amp;#39;re chasing funding, launching something big, or just trying to get people to give a damn about your work – you need to tell a good story.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Most organisations can&amp;#39;t. They lead with the boring bit, or mistake a timeline for a narrative. They assume facts speak for themselves. And then they&amp;#39;re shocked when the pitch falls flat or nobody makes it past their homepage.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;At &lt;/span&gt;&lt;a href="https://firesideagency.com.au/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"&gt;Fireside Agency&lt;/a&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;, we have decades of experience teaching people how to tell stories that stick. We&amp;#39;re the comms agency for people suspicious of comms agencies – magazine makers, brand builders and comms strategists who&amp;#39;ve helped everyone from global organisations to grassroots campaigns. We know what makes people stop and listen – then what makes them act.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;This handbook distils all of that into something you can use.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Across 30 human-written pages, you&amp;#39;ll learn the psychology of what makes people lean in, three of the storytelling frameworks we use to turn attention into action, and the tips, tricks and rules of thumb we&amp;#39;ve gleaned from decades of making things people can&amp;#39;t put down.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Whether you&amp;#39;re a founder building a brand, a leader chasing funding, or an advocate trying to mobilise support for a cause, this guide will help you tell stories that land.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;Start telling better stories.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</g:description>
      <g:price>29.99 AUD</g:price>
      <g:link>https://fireside.bigcartel.com/product/storycraft</g:link>
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